SEO stands for Search Engine Optimization and it is one of the important technique and factor in the world of digital marketing. The practice of SEO can take your website to rank higher in the search engine results and help your website attract more visitors.
SEO is further divided into two parts, on-page SEO and off-page SEO and both have their own importance when it comes to optimizing a website. Today, our concern lies in on-page SEO and we will try to discuss what exactly it is and technique that are involved in it.
What is On-Page SEO?
As mentioned above, SEO is further divided into two main branches and that is On-page SEO and the other Off-page SEO. On-page SEO involves the practice of optimizing a particular web page to get it rank higher resulting in driving the more traffic to the website and get it visible in the search engines.
On-page involves the optimization of the content and HTML source code and it refers all the things one can do ON the page to optimize it like Internal linking, Meta title & descriptions and page title. It is regarded as an important practice that not only intends to enhance the ranking of the website but also acts as a major role in a successful internet marketing campaign.
On-Page SEO Techniques
On-page SEO is further divided into many techniques and in order to optimize a web page, one must look after all these techniques and should focus on all of them equally.
- Page Title
Page title is often regarded as the main part of any page so you must come up with a unique page title that should include keywords as well.
- Meta Description
Meta description is the short description of a particular page. Make sure to add relevant keywords for your content to get visible in the search engine results.
- Meta Tags
Meta Tags are the set of keywords that should be created for all your web pages.
- URL Structure
Well, this acts as an important factor for any page. Try to make search engine friendly urls, the shorter the urls, the higher the chances of your web page getting visible.
These are just a few and there are many techniques you can focus on like Body Tags, Keywords Density, and internal linking to optimize your web page in a better way.
by Gagan Gaba
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