Well, you must have heard about or gone through the term “SEO” and its importance in the world of digital marketing, but have you really tried to discover the amazing facts and the essentials of SEO yourself even you have spent quite a time after making your business online.
SEO is an acronym for Search Engine Optimization and plays a crucial role in making your website gets visible on the search engine results. Though is it true that the robust website is an essential thing that attracts the visitors, but unless it is not visible to the people, there are no chances that they will know that you own an amazing website offering the best services and products.
If you are new to the field of SEO and unaware of the basic and essentials of SEO then this guide will certainly help you knowing the basic of the SEO to start with.
- Relevancy
Search engines display the result based on the words and query types by the user or searcher no matter what the query is. The search engines have their own internal algorithm which is not always determined, but there are a certain chances that the result is displayed depending on the relevancy of the words or keywords typed. So, the relevancy of the keyword is an important factor.
- Content’s quality
SEO is closely connected to the content and in case if you are constantly writing articles and blogs, make sure to write a good and user friendly content. Based on the latest research, it has been made evident that Google now focusing more on the longer-form content that provides the information based on the searcher’s query instead of using keyword based results.
- Website Speed
The next and essential thing that you must keep in mind is that how quickly your webpage loads.
- Authority
Authority plays an important role as it is something that is trusted by the users. Right from the link of your website to the higher quality of the content, everything must be original and you have authority on them.
- Tagged Images
People often add images to their content to make it look more informative, but they often forget that Google don’t look through the images but only read. In order to make your website or content visible in the search engine, make sure to describe the images you have tagged.
Well, these are just a few and there are many in the row, but when you will start implementing just the mentioned ones, you can see the improved results in few days.
by Gagan Gaba
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